Research into the artist and song "Too Close"

Research On Our Artist

Alexander George "Alex" Clare (born 14 September 1985) is a British singer-songwriter. His debut album, The Lateness of the Hour, was released in the UK on 11 July 2011 on Island Records and was produced by Mike Spencer and Major Lazer.

Clare adopted his current stage name, Alex Clare, in 2010, replacing Alexander G. Muertos, a pseudonym he first used whilst still at school.

Our final song  "Too Close" is a song by British singer-songwriter Alex Clare. The track was first released in the United Kingdom on 15 April 2011 as the second single from Clare's debut studio album, The Lateness of the Hour (2011) The track was written by Alex Clare and Jim Duguid and produced by Diplo & Switch and Mike Spencer. On July 9, 2012 it was certified gold by the RIAA.

Musically, 'Too Close' is song with dubstep and soul influences. Lyrically, the song describes the protagonist who is not ready for a committed relationship and he must end things with his love interest in good terms. In March 2012, "Too Close" was selected as the soundtrack to Microsoft's advertisement for Internet Explorer 9, released the following month. The feature saw the track achieve international success. By September 9, 2012, the song had reached number 8 on the U.S.  It had previously peaked at number four on the UK Singles Chart and at number 1 in Germany. In our target audience research we became aware that this song was a big hit Internationally and will fit our music video narrative perfectly. The link between the visuals and lyrics will create a distinct image for our audience which after research is 15 - 25 year olds.