Magazine Advert analysis

The name of the band on the magazine advert is chase and status they are a commercial/electronic dubstep band formed in 2003. The album on the magazine advert 'No More Idols' was the band's second album. The album was released on the 28th January 2011. The image Chase and Status portray is a very casual, there dedication and commitment to there music has made them be a huge success in the UK. There music style is extremely upbeat many instruments are used to create sophisticated sounds. Chase & Status became one of the biggest selling artists in the UK in 2011 selling over 1 million singles in the UK alone. Their album ‘No More Idols’ did not leave the top 40 for 35 weeks and has now achieved double platinum status.   


The form of release was a CD, a CD deluxe version and a DVD. These forms of releases made Chase and Status more known as more of the public could recognise them. This gets them more money and more known so they can find shows to play at. But after they were signed by Roc Nation they were well known and every Drum and Bass nights wanted them to play for them. 
The artwork is of a black and white photo of a bulldog. This symbolises Britain as they are a well known British band. Then the text is in a well known bold font and a bright coloured yellow. It is plain and simple. The record company they are signed by are Roc Nation. They are a well known company and have money. They help artists get further and better in the music world and at the moment it is hard to get found out about. www.chaseandstatus.co.uk


The audience that are drawn to Chase and Status’ music is huge, due to there as a massive seller in the album charts and much sought after live act, the cross section of people that embrace their music would be varied anyway due to positive critical acclaim and much radio support. This aside however, they gain an even bigger audience (and perhaps a more loyal one) by collaborating with different contemporary artists from varied genres such as Dizzee Rascal and Tinie Tempah (both popular rap artists), The White Lies (Indie Rock) and Plan B (Pop/Funk). These collaborations mixed in with Chase & Status’ trademark Dubstep/D&B infused style of dance music, is so popular because it caters for all tastes of music, as well as giving it the hardcore/taboo edge that Chase & Status bring.

The images and colour and the advert represents the genre perfectly because the colours used are bright and eccentric which can attract an audience straight away. The layout is simple but is clear to read. We feel this is important when designing our magazine.