Types of Music Video
Over the past 10 years, the development of music videos in the music industry has grown and changed hugely. Fresh ideas have encouraged artists these days to expand how they represent themselves in their music videos.
There are three main types of music video; performance, narrative and concept.
Performance
A performance video focuses on showing footage of the artist or band either in a casual environment, i.e. socialising with friends, or performing, live performance or staged performance. This style of video uses the band/artist/group throughout the production of the video as the main focus. The genre of music where performance videos are mainly used is indie and rock.
Concept
Concept videos are based around a single idea or concept. This unusual content is an attraction to many consumers, which draws them in as there is a concept around the video. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. There is no specific genre or type of music to use concept videos, in fact a range of artists covering all genres have used concept based videos.
Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. This style relies on imagery to show or give an audience a story to follow and feel part of and some narrative videos include clips from films that the song has been featured in.
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