Completing the textual analysis of analysing a music video has helped us all individually and as a group to fully know and understand what is needed in a music video and the reasons for specific conventions used in videos, depending on the genre of the music.
Genre dictates the feel and pace of a music video. Without it everything thing would look and sounds the same. For example if the genre of the video was gangster rap you would expect fast cars, women, jewellery in the music video. Fully knowing and understanding what your music genre is will help you to be specific in conducting your music video analysing conventions and codes used in the video.
Camera, editing and mise en scene are all extremely important things in the construction of a music video. Different camera shots to make the video interesting and pleasing to watch. Costume and props to help to create the video and in the way it is preserved by the audience. Editing is the most important in the creation of a music video. Insuring that it is cut to the beat to help show a story and the way the camera is held, positioned, the shots that are taken to help the video be successful.
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