Pop Genre
A Genre has characteristic features that are known to and recognised by audiences. They can be different types of films and music. Pop videos are usually brightly coloured and expensive clothes are used. But in this pop video ‘Single Ladies’ by Beyonce, it is dark and black and white. This is to show the power the girls have, also in the whole video there are no males. There are close ups all the way through the video to show Beyonce’s emotion and power towards males and also upbeat emotions. There are extreme close ups to show the beauty of the woman and also long shots to show what the artist is wearing. They also often are dancing with other dancers and are in the middle to show they are the important person. They are all aimed at the teenage audience to get the most views and money but also their songs are written about teenage problems.
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